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The Three Levels of Real Estate Investors

by David Finkel
I had a great               investing from the “Big
conversation with a         Picture” perspective. I
mentorship student          hope you will gain new
yesterday who shared        insight to your business
with me how he and his      for your long-term
wife are selling their      success.
third house (their first    
two houses they still       The three investor
own) and will net           levels:
$45,000. It inspired me     
because I had talked        The end goal my partner,
with them over a year       Peter Conti, and I have
ago when they had a         for you is that you
tenant/buyer back out of    create both the passive
a deal, and they were at    streams of cash flow
an emotional low.           needed each month to
                            live an incredible life,
Let’s face it, if you’re    AND to build a
in real estate long         significant net worth.
enough, you will have       It is the combination of
moments of frustration      these two financial
and emotional lows. But     markers—cash flow and
the other side is so        net worth—that guarantee
worth it. You have to       you financial success
look at real estate         over time.


Cash flow is the money      distinct levels. See
you get each month that     where you fall and, more
you can use to fund your    importantly, where you
lifestyle, to invest in     want to end up.
more appreciating           
assets, and you can use     Level One investors
to share for the greater    
good.                       They’ve proven that real
                            estate doesn’t just work
Net worth gives you         for other people, but
long-term financial         that it works for them.
health. It’s equity you     They have done this the
can use to convert into     most simple way—by
lump sums of money. It’s    making a significant
capital you can convert     profit on their first
into cash flow. It is       few deals. Level One
stability and an            investors have the
important long-term         certainty that real
piece of financial          estate will be their
abundance.                  proven path to financial
                            success. They know they
From my perspective, I      still have a lot to
see real estate             learn, but they’ve seen
investors needing to        that they can do it.
grow through three


Level Two investors         Level Three investors
                            
Level Two is all about      Imagine having built
mastering the five core     your mini-empire in such
skills of real estate       a way that you earn
investing and building a    massive income without
business to support a       having to be involved in
real estate portfolio.      the day to day direction
Level Two investors have    of the business. Level
created a net cash flow     Three investors earn at
of $5,000 to $50,000 per    least as much as Level
MONTH and an increase in    Two investors, but they
their net worth $250,000    do it passively.
or more per year.           
                            This means Level Three
Most investors think        investors work less than
Level Two investing is      ten hours per MONTH.
all there is. They          Their property portfolio
aren’t even aware that      and business work
another level exists,       without them needing to
and they stop short. But    be there to run things.
there is so much more       I’ll share some thoughts
that’s possible for         on the key steps to
them, and the rewards       progress through each of
are worth the effort.       these three levels.


Key steps to moving         I’m too busy.” Or, “I’m
through the investor        not ready.” You can
levels                      either have your reasons
                            or your dreams, but you
Level One: Since this       seldom get both.
level is about proving      
that real estate works,     Second, learn from the
you have three main         best coaches and
hurdles to “climb."         teachers. Notice that
First, to get out of        this learning happens
THINKING mode and into      AFTER you’ve broken
DOING mode. This means      through the inertia of
going out and meeting       inaction. Learn from the
with at least three         best, but make sure you
sellers--this week!         are really willing to DO
                            first.
One of the reasons we       
make every mentorship       Third, stop and learn
student go out and meet     from your experiences on
with sellers right there    a regular basis. This
at the training is it’s     triangle of Do, Learn,
too easy to let fear        Regroup; Do, Learn,
push you to rationalize     Regroup is the key to
away your dreams: “Oh       your initial success.


Level Two: Here are the     here is belief systems.
five core skills you        There really is no
have to master:             difference in skills
                            other than the beliefs
How to consistently find    that support you seeing
motivated sellers           the opportunities that
                            exist all around for BIG
How to be a master          deals. At a certain
negotiator                  point it’s actually
                            easier to buy a shopping
How to quickly analyze      mall than it is to buy
deals to know the deals     five more houses. And
from the dogs               you’ll make 10-fold to
                            100-fold more cash flow
How to structure a          from the shopping mall,
variety of deals: short     potentially.
sales, lease options,       
cash sales, "subject to"    I hope this got you
deals, selling on a wrap    thinking. I’ll revisit
mortgage…                   this topic over time to
                            share more thoughts on
How to write up the         it. For now, what’s
deals and understand the    important for you to do
contract part of            is to identify yourself
investing                   on this spectrum. Where
                            do you fit?
Level Three: The key


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